Welcome to a world built on contrasts.

Where composure meets chaos and where keeping your cool becomes its own quiet rebellion. Here, you create your own reality, and the vibes are always high.

The idea for meltie was born of a group chat organizing a party bus to a Keinemusik show in New York. A few of us wanted to bring our specialty chocolates, but it was going to be ridiculously hot, and we knew they wouldn't hold up. One friend was still scraping the fossilized remains of a chocolate bar out of her crossbody from the weekend before. Why wasn't there a chic, easy solution? So meltie was born.

Drop 001 is the meltie pocket: a genuine leather, insulated sleeve for your temperature-sensitive treasures. Chocolate, gummies, your phone, beauty products, anything that deserves better than overheating at the bottom of your bag. And this is just the beginning. Stay tuned for future drops to fit your every need.

The way we live has changed. People are going out more, traveling more, choosing experiences and edibles and wellness-forward ways of having fun. They want to feel good, stay in control, and enjoy themselves on their own terms. But the accessories we carry haven't evolved to match. meltie is built for the way we actually live now.

Because meltie isn't really about what you carry; it's about how.

P.S.: We love a collab. Email hello@getmeltie.com to discuss. 

Founder Bio

Madeleine Frank Reeves is the founder of meltie, an accessory brand built on the belief that keeping your cool is the ultimate luxury. A Harvard graduate, writer, and self-proclaimed “recovering magazine editor,” she spent over a decade shaping the cultural conversation at some of the largest women’s media brands in the world, most recently as Deputy Editor at Cosmopolitan.

In her editorial roles, she scanned the entire marketplace of consumer products, developing a sharp instinct for what could cut through the noise and what truly deserved a spot on the page. She learned to recognize the intangible alchemy behind a great brand: the storytelling, the psychology, the functionality, and the feeling you instantly understand. meltie is what happens when that instinct is applied to a category overdue for something better.

She’s a little bit woo-woo and deeply serious about having fun. She lives in New York City with her husband and her pug, Olive.